As Chairman of our hotel group, I'm constantly balancing the drive for growth with the need to stay true to our core values of exceptional service, quality, and authenticity. Our business is about more than just rooms and amenities—it's about creating lasting experiences for our guests and building a brand that stands for comfort, integrity, and innovation.

I often reflect on how we can scale while maintaining the personal touch that defines us, how to stay ahead of market trends without losing sight of what makes us unique, and how to ensure our culture of excellence permeates every corner of our operations.

Above all, I feel a deep responsibility to leave a legacy that will endure, one that's not just measured by profitability but by the impact we have on our employees, our communities, and the millions of people who trust us with their travels.